Leveling Up PR Week Awards
Retro inspiration meets modern motion. A bold visual identity built to celebrate the evolution of the PR industry.
Announce. Attract.
Set the Tone.
Before the show hit the stage, we launched a bold promotional campaign rooted in retro gaming nostalgia. Pixel textures, arcade-inspired typography, and punchy transitions helped us tease the year’s identity in a playful, eye-catching way.
Developing the Theme
We anchored the concept in retro visuals - 8-bit colours, scanlines, UI cues - and then evolved it to reflect the current creative landscape. The result: a visual language that honoured the past while celebrating progress in the PR industry.
Reimagining Retro for the Main Event
For the show itself, we modernised the aesthetic — pushing the retro inspiration into sleek, contemporary motion. Background loops brought the stage to life, while a custom entrance sequence and walk-in animation helped set the mood from doors open to show start.
What People Are Saying
“I love how when working through different games, you still connecting with the awards in a subtle way with so much details, such as putting the logo on the hockey board, or stats on the sign of a pinball machine, or the logo on the coins. It's the small details that get me!”
— Haymarket
“Felt really cohesive between entries, dinner and the awards, but all a bit different. Offered new graphics and every step, and felt like a really exciting culmination at the awards show.”
— Haymarket